We set up a “Holobooth” on the Mont des Arts in Brussels, a truly futuristic photo booth capable, in just 2 minutes, of capturing a person in 360° and creating their hologram. This hologram was then projected onto a stone slab, creating gigantic silhouettes of more than 5 metres high. On the slab were the words “In Brussels, the real monuments are the people”.

On the Thalys railway network, Brussels has to compete with iconic cities like Paris or Amsterdam. People don’t necessarily think about going to Brussels for the weekend. But, nevertheless, Brussels has something more than the others: its inhabitants, who are probably the warmest people in Europe, always smiling and welcoming.

We created a classic monument and transformed it into an original medium to interact with the inhabitants of Brussels and generate content.

Using unique, interactive technology, we set up a “Holobooth” in the Mont des Arts in Brussels, a truly futuristic photo booth capable, in just 2 minutes, of capturing a person in 360° and creating their hologram. This hologram was then projected onto a stone slab, creating gigantic silhouettes of more than 5 metres high. On the slab were the words “In Brussels, the real monuments are the people”.