In Mexico, 11 million tons of packaging are produced per year. Many of them are made with recyclable materials, but only 20% are recycled, making it the country that generates the most garbage in Latin America.

How do we manage to set a precedent for the future for our products and the rest of the brands on the market?

The objective of this project was to verify the feasibility of implementing biodegradable materials in a large-scale industrial system with a scarce budget due to the pandemic and Mexico's low investment in the area of innovation.

The Cereal Cereal Box: The first biodegradable packaging made entirely like our Corn Flakes cereal: 100% corn. Box, bag, ink, adhesive, and cereal, are all made out from our same natural source.

We achieve a biodegradable pack made out of corn waste and decomposes completely when back to soil

We know that the new generations of consumers have a special interest in caring for the environment and the naturalness in what they eat for breakfast. With this tribute to corn, in addition to taking care of our planet, we make it clear that the origin of Kellogg's Corn Flakes is 100% pure corn, from the flakes to the box.

To replace each packaging material with a biodegradable one made from corn, we brought together the best experts in each discipline. This pilot project saw the collaboration of artisans who specialize in biodegradable paper, researchers from the faculty of Chemical Sciences of a university, etc.

- To manufacture the cardboard, we used the cellulose obtained from the bagasse of the corn plant, leftover leaves, and stems.

- To replace the plastic in the bag, we used a polymer obtained directly from corn starch.

- The ink was obtained from the extraction of pigments from the grain of red corn.

- And as an adhesive we used cornstarch. We mixed cornmeal with water to get starch-based glue.

This results in 100% biodegradable packaging made from 100% corn.

We already knew how versatile corn was, but this is the first time we can show that each of our cereal's packaging materials can be substituted with one made from corn.

Being an internal innovation, it is in the process of confirming its large-scale implementation. It is a long and complicated process in which the economic cost is a very important factor, but by confirming the viability of the material, everything possible is being done both in the brand’s innovation area and with external suppliers to manufacture at industrial level.

We know that it is a small step, but we believe that it is in the right direction.