There are many reasons why our young generation is so tired every day. One of them is the time they spend on the Internet. And more precisely on porn websites : 90% of them watch porn, and 25% do it every day. It's obvious, parental controls don't work.

We had to find another technique. A tool that isn’t based on technology only, but rather on an accurate observation of teenagers and their way of thinking.

To do so, we simply used the least exciting thing in the world for them: their family. Thanks to a simple plug-in every parent can download, family photos now appear when they teens visit porn sites. Each closure of one of them would display two others. Without hope of escaping it. The teenager will then have only one desire: clear his head by spending time outside rather than watching porn.

We gave parents the most effective tool to prevent their teens from watching porn. We created a plug in available for free in browsers stores. After downloading it, they can upload their lovely family pictures in a few clicks. If their teen connects to a porn website, only one picture will appear. If he is persistent, we become cruel. When he tries to close it, two more will appear, then four, then six and so and so fourth. Images that will make him want to go out, rather than looking at porn.

To make sure this plug-in is really effective, we have selected more than 700 keywords in all the most spoken languages. Thanks to this, the plug-in is able to block all the most visited porn websites in the world.

To make the idea bigger and create a lot of conversations, we launched a 60’’digital film across all online touchpoints: Facebook, Instagram, Twitter. The film was also sent to targeted media likely to relay the device. These videos did not only increase the visibility of the product, but also highlighted how easy and efficient was the plug-in.