Not applicable for this case. The mission of the association Cancer@Work does not rely on a product like a medicine and thus is not submitted to any restrictions or regulations.

The Unstoppable Résumé allows former cancer patients to overcome the recruitment software and obtain interviews. They can put words on their experience. It gave self-confidence back to them. The campaign switches viewpoint towards former patients from compassion to consideration. It makes them and recruiters realize they are valuable for companies.

We gave cancer patients the opportunity to create résumés via a dedicated platform by collecting data. On it, they can select the soft-skills they developed during their disease.

The soft-skills people can select were chosen according to the most relevant keywords searched by recruiters and also by collecting testimonies of former cancer patients about what soft-skills their disease brought them.

a personalized text telling their story and the soft-skills they developed while facing the disease is automatically generated and integrated into their résumé, written in white-on-white. Softwares used by companies will - for the first time - recognize the strength of cancer patients - and so recruiters will.

We turned these data informations into a tool which will help former cancer patients to pass through the recruitment softwares, considering that these ones automatically reject disease, inactivity or a blank period. The platform unstoppableresume.com allowed them to turn the hardships they went through into an infinite strength. By filling the blank period on their résumés with all the most researched soft-skills, former cancer patients can now tell their stories and make it hearable by recruiters.

The Cancer@Work association already has a large community of members, patients and former patients. First, we capitalized on this very active audience to launch the campaign. Second, we launched the campaign in the middle of cancer control week to maximize the chances of getting coverage in the mainstream media.