Peru is one of the most macho mentally driven countries in the world.

Here, most women don't have the same opportunities as men to succeed economically in life.

For women, simply asking for a Loan is impossible without the permission of their spousses

The result is that millions of Peruvian women are financially dependent on men.

In the Peruvian financial system, banks have as a risk policy that for married woman to access a loan, she needs their husband signature as a mandatory.

But if the husband doesn't want her to have economic independence, he simply refuses to sign, leaving the woman without any opportunity.

In a country with the highest numbers of violence against women, this situation, in many cases, causes that thousands of women are obligated to live totally controlled by men, in their own houses.

How could we give Peruvian women real economic independence?

Mibanco changed its risk policies to consider all married women in the country as single, eliminating the husband's signature from the mandatory requirements to access a loan, transforming the physical contract, deleting the husband signature space.

So when a woman receives it, she will know that she doesn't depend on anyone to access to her financial independence.

With this brave move, Mibanco challenged the Peruvian banking system prioritizing the empowerment of women and their financial and social independence.

At Mibanco we realized that to change the situation of women in Peru it was essential to rethink commerce and the end customer journey to lead to give them economic freedom and finally we could achieve commercial success. The journey of any banking product ends at the signing of the contract, that is our point of sale, that is why this idea occurs right there, at the signing of the banking contract.

The main target is married women who reside mainly in urban expansion areas or rural areas. The average age is between 35 and 48 years. Their level of education is basic, they don´t have formal credit experience, they are usually fearful and cautious when they think about a loan.

They want to emerge and give well-being to their children. In many cases they are victims of family violence and a macho environment.

Today, these women continue to face historical inequalities that encompass aspects as diverse as health, education, and employment, as well as different forms of violence.

In Mibanco we truly believe that this reality can be changed and that is our responsibility to fight for it.

For this reason, we decided to change our entire strategy, giving these women easy access to credit with a focus on accessibility and simplicity, eliminating the husband's signature and simplifying the required documentation.

The implementation of the idea started with the product development.

The Emancipation Loan was designed to be accessible to all women in the country, eliminating the signature of the husband from the mandatory requirements.

In this way, we physically erased the space for the husband's signature, from all the contracts.

Once the product was designed, the scale of this action was nationwide and the credit became a real accessible solution for any woman who requires it, anywhere in the country, in our more than 300 branches.

Each woman received personalized advice to ask for the credit, as well as training to be able to start a business and all the necessary support they needed.

Because in addition to the user experience, we believed that it must be sustainable for every woman, so that they can grow a business, earn their own money, fulfill their dreams and finally being financially independent.

The women's response to the Emancipation Loan was overwhelmingly positive.

In a few months the number of women who requested a loan increased by 180%

The value of the Credits granted to date amounts to 212 million Soles, an incredible achievement for this segment in the country.

The initiative ignited a nationwide discussion and gets more than 45 million organic impressions.

We achieved an amazing behavioral change in women regarding bank loans, thanks to this product, most Peruvian women now know that they can access to economic freedom and fulfill their dreams.

We invite other banks to also fight for the economic independence of women and many are joining and creating their own initiatives.

At Mibanco we are committed to the inclusive development of all Peruvians.

Promoting the entrepreneurial spirit of each one of the people throughout the country.

We believe that the inclusion of women in the economic system of our country is fundamental so that they can live in freedom and equality.

Peru is a most macho-minded country.

For most Peruvian men, women should dedicate to being housewives instead of fulfilling their dreams.

Here, married women cannot access to credit to start a business without their husband's permission. So, millions of women in the country to be economically and financially dependent on their partners.

Peruvian married women don´t have financial freedom and the financial system is to be blamed.

As an industry-wide policy, the signature of the husband is a mandatory requirement for women who ask for a loan. But, if the husband wants to control his wife's life, he simply need to deny his signature.

This macho mentality policy exists because the banks assumes that women cannot support themselves.

This mandatory requirement has as a consequence man forcing women to live in a total sexist control.

A terrible situation that also causes physical and psychological violence against women.