E-commerce platforms have been designed for large cities only, leaving behind the needs of the communities that live far away from them.

These people have to walk many kilometers daily to be able to access the products they need in their daily lives.

PlazaVea is the largest supermarket chain in the country, it has 110 stores in the national territory and holds the promise of providing Peruvians low prices every day.

But it still cannot fulfill this promise 100% because today there are thousands of Peruvians living far away from large cities who cannot have access to PlazaVea low prices.

That’s why the target was to take our brand promise further and bring our low prices closer to these Peruvians who live in the rural areas located the furthest from big cities.

For the first time we are transforming one of our most important business platforms, our e-commerce which we have redesigned 100% for rural communities in Peru.

Through redesign we can offer this forgotten audience a weightless simple and easy experience that works perfectly, regardless the low quality of the Internet signal that these communities have.

We carried out this redesign by replacing the photos with reduced size designs, transforming the search engine into a friendlier and simpler one, and the check out was restructured to offer the option to buy and leave the payment on hold until the signal improves.

Thus, creating the first personalized e-commerce to provide this audience with the best shopping experience.

Peru is a mostly Andean country where a large majority of the population still lives in communities far from the big cities around 2500 meters above sea level. These people have to walk many kilometers daily to be able to access the products they need in their daily lives.

That is why; in order to provide them with a better quality of life with everything that a supermarket like PlazaVea offers -such as a wide variety of products accessible at low prices every day- we have redesigned our e-commerce platform to make it simpler, friendlier, and more reliable and above all, a platform that can work perfectly regardless of the low quality of the Internet signal that these rural communities have; so that they can finally benefit for the first time from the advantages of buying on line.

After more than 18 months of research and testing; it was possible to transform one of our largest business platforms: our e-commerce; which we have redesigned to work perfectly regardless of the low quality of the Internet signal. We structured an algorithm that detects the low Internet signal and automatically redirects the user of the regular and large e-commerce of PlazaVea to this version 100% redesigned to have a reduced size that works perfectly even with 2G speeds.

To announce it, we have created a campaign located at each community and invited people to buy through PlazaVea. We carried out this communication by the most popular media for our audience: radio and print media.

+ 300 deliveries made on the first week.

10% increase in website traffic.

7 stores enabled for deliveries on rural areas by 2024.