We created an App that works when all communications collapse.

It run in the background of your smartphone and allowed you to create a safe group with your loved ones.

Then it tracks your relatives location with GPS Geo Locatization Technology and updated it every five minutes.

When an Earthquake hits and all Communications collapse, the App give you an instant notification with the last location of everyone in the exactly moment that signal goes down.

After that the logarithm selects the optimal assembly point from a list of locations approved by the Peruvian emergency agency directing all members to the same evacuation site.

The same happens in the smartphones of all the members of your safe group.

The implementation is really simple using an already existing GPS technology that its not new but the innovation is the different use we give to it.

Everybody can download the App for free in the Apple and the Android stores.

Its an idea created in Peru but it works worldwide.

It was lunched with a Press Conference and a video presentation of the idea was aired in youtube and social media, it get viral nationwide really quick.

With this Direct solution for earthquakes the response was amazing.

23% of all Peruvian population downloaded the App.

The App its absolutely free so the business impact its not important in this case but what its really important is the change of behavior, now more than 5 million Peruvians live waiting for the big one but prepared to react in a most organized fashion avoiding the kind of rushed decisions that cost lives.

This is a direct solution that make people response in critical moments in natural disasters.

Its a response-driven and relationship-building idea. This work was created to directly influence ongoing consumer behaviour via a call-to-action or mechanism producing a measurable response.

The data interpretation in this idea is the key fact.

Without managing the data of all the members of every safety group it would be absolutely impossible to save peoples lives in this kind of situations.

We understand that its extremely important to have the correct data gathering every five minutes to make things happen.

Then we give every user the opportunity to interpret data in their own phone.

The journey in this case is incredible.

People get all the data they need without knowing it.

Then when a disaster occurs all that data appears in front of their eyes immediately.

Peru is a country that is located in one of the most seismic regions in the world.

People here is afraid waiting for the next big one.

Its known that after an earthquake the cause of the most quantity of victims are chaos and people going to the streets seeking for their relatives.

The collapse of communications only stress the situation with fear and chaos.