Outdoor > Ambient & Experiential

THE PUNCH

ART UNION, Moscow / ANNA NATIONAL VIOLENCE PREVENTION CENTRE / 2020

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In Russia, there is no law that protects the rights of citizens facing domestic violence.

Every year, law enforcement authorities record 224,000 beatings in Russian families.

Every third murder happens within the family.

Our basic goal for the project was to draw public attention to the problem of domestic violence in Russia and the absence of the law. Meanwhile, the law on domestic violence was already in force in 127 countries.

Our project mission was to influence the earliest possible adoption of the law against domestic violence in Russia. The law should protect the rights of citizens facing domestic violence and contain preventive measures to reduce cases.

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In one of the largest markets in Moscow, we installed the Boxer arcade machine - a symbol of violence. Market visitors gladly took the opportunity to find out the power of their punch for free, but instead of prize points, videos of women, portraying victims of violence, appeared on the screen, urging players to sign a petition for the adoption of the law against domestic violence.

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