The Varroa mite has crippled bee colonies around the world. Currently Australia is the only inhabited continent on earth without Varroa and thus needed a very specific tailored solution. The Purple Hive Project was built from the ground up taking into account Australian conditions, right down to the way Australian bees behave. Due to the remoteness of sentinel hive locations, the device needed to be self contained (powered by solar) and powerful enough to compute the complex algorithm without using high amounts of data.

As Australia is the only continent on the planet without Varroa mite, there has never been a need for similar technology. The Purple Hive Project needed to be built from the ground up, for Australian conditions and Australian bees. It also needed to be able to do all computing at the device so as to save power as the device is powered by solar.

Through workshops, stakeholder interviews and field research we identified the biggest threat facing Australian bees… Varroa mite. The global bee industry is under threat from a small yet devastating parasite, the Varroa Mite, which is decimating bee colonies around the world and is a leading cause of colony collapse disorder. Currently Australia is the only inhabited continent on earth without Varroa Mite, and to keep it that way the Australian Government invests millions of dollars into a manual, time consuming monitoring at high risk ports around the country.

Concept approval - September 2019

Proof of concept - March 2020

Prototype production - April 2020

New Zealand Field Test - June 2020

Australian Field Test - August 2020

Minimum Viable Product delivery - September 2020

Ongoing testing with Plant Health New Zealand - November - Current

Adoption by Department of Agriculture - January 2021

Over 2 years we developed The Purple Hive Project, a solar powered beehive that uses A.I computer vision to detect Varroa Mite without the need for manual checks. The hive works by scanning each individual bee that enters the hive. The algorithm can tell the difference between a healthy bee and a bee carrying the microscopic Varroa Mite. If a mite is found an alert is sent to the relevant authority and the outbreak can be immediately contained. A single prototype was created as a proof of concept before commencing production on 8 hives to be placed around the country at high-risk ports.

The Purple Hive Project immediately garnered international attention with consumers and the bee industry. It drove B Honey from 0 to 10% market share without spending a dollar on marketing.