At a certain restaurant, a rather intriguing patron keeps showing up: He always comes alone, sits at the same seat, and eats the same meal. Why does he come? And what is his secret story?

At a time when the wider environment was dramatically turbulent and unsettling, we conveyed the brand's unswerving commitment to a sense of "contentment" that makes their patrons feel at ease. Through the interaction between an old man who always comes into the restaurant alone and the manager who has long served him, we presented a series of scenarios dramatizing conjectures and wild fantasies.

Taiwan has one of the world’s highest Covid-19 recovery rates. After restrictions were eased, people hoped to return to their old lifestyle of dining in restaurants, but they did not feel at ease eating out.

As a leader of Taiwan’s dining industry, the Wowprime Group has 23 different restaurant brands under its umbrella. They have always held themselves to the strictest of standards, offering each customer the most reassuring quality, service and environment. In the post-Covid era, Wowprime is laying claim to the position of giving “contentment” and a sense of “being at ease,” on both physical and psychological levels.

At a certain restaurant, a rather intriguing patron keeps showing up: He always comes alone, sits at the same seat, and eats the same meal. Why does he come? And what is the secret story he carries with him? Regardless of the reason, it must be the aromas, service, quality and environment of this space, the sum of all its features, that makes him feel content and at ease, and leads him to come back on a regular basis.

We interpreted the reason this customer visits the restaurant through a series of wild fantasies, generating compelling narrative drive and a beautiful ambiance. Presenting a drama within a drama, we conveyed the message that in an era of change, there is a sense of security that never changes.

In the post-Covid era, anxiety has risen dramatically, while trust has declined. People are tired of hearing brands brag about themselves, and they resent the imposition of regulations and troublesome procedures. Through fantasy entertainment content, we helped our target consumers understand that "making them content and at ease" are not just words, but Wowprime's constant practice, to which they have dedicated themselves for many years.

We transformed a restaurant into a place where fantasies unfold, providing a host of surprising answers to the question of who might join the solitary protagonist for a dinner date. Imagining a variety of scenarios spanning different eras, we served up a spectrum of eye-opening observations and interactions that interpreted an overall sense of contentment and ease.

Within two weeks of the film’s release, it racked up 2,808,696 impressions, six times higher than initial expectations.

• Reach: 2,808,696+

• Engagements: 5000+