Film Craft > Production

THE TABLE OF WAITING FOR SOMEONE

OGILVY TAIWAN, Taipei City / WOWPRIME / 2022

CampaignCampaignLayout(opens in a new tab)
Film
Supporting Images

Overview

Credits

Overview

Write a short summary of what happens in the film.

At a certain restaurant, a rather intriguing patron keeps showing up: He always comes alone, sits at the same seat, and eats the same meal. Why does he come? And what is the secret story he carries with him?

At a time when the wider environment was dramatically turbulent and unsettling, we conveyed the brand's unswerving commitment to a sense of "contentment" that makes their patrons feel at ease, through a thought-provoking story brimming with imagination, about a solitary old man dining alone and a table that prompts all kinds of fantasies.

Cultural / Context information for the jury

Wowprime is the leading dining-industry group in Taiwan, with 23 brands and 420 restaurants. Since 1993, it has always attached great importance to food safety. It is a company that “Thoughtfully Reserves Your Contentment.”

For many years, this sense of security and contentment has been naturally internalized. People might not consciously mention it, but over time, every table and every seat in Wowprime’s 420 restaurants has become a trustworthy companion that puts Taiwan’s consumers at ease.

How many stories can happen at a single table? Through one table that stirs up a world of fantasy, we served up a heaping helping of plot possibilities, accommodating all kinds of surprising dinner companions, in an imaginative storyline spanning generations. The thought-provoking observations and interactions in this film demonstrated the peace of mind and contentment the brand seeks to convey.

Provide the full film script in English.

Title: The Table of Waiting for Someone

The place where I work

Has a scene that never changes.

This old gent

Always dines alone, elegantly dressed.

He walks the same path,

Sits at the same seat,

And eats the same meal

At the same pace.

Fruit salad with honey yogurt,

Seafood soup,

New Yorker steak with black truffles,

Crème brûlée,

And finally, a cup of Yirgacheffe.

I secretly gave this scene a name:

“The Table of Waiting for Someone”

Because this old gent always tells me,

Leave the other table setting.

I often think,

That other seat...

Who is he saving it for?

Perhaps it’s his wife,

Whom he promised, no matter what, he would always eat well.

Perhaps it’s his grandson,

Who moved to America

And now he rarely sees.

Perhaps it’s his enemy, to whom he owed a debt.

Perhaps it’s a ghost that haunts his dreams.

Perhaps it’s his first love.

That might be the case...

Or does the old gent have a secret mission,

And is waiting for the perfect moment?

Or perhaps

The old gent isn’t waiting for anyone.

The seasons have changed.

Guests come and go.

My busy day steals away the time.

And time

Has stolen the gent’s visits.

Did he find who he was waiting for?

Or did he give up waiting?

Whatever the case,

I prepare his seat every day,

Waiting for him to appear.

“Long time no see.”

“It really has been a long time.”

The place where I work

Has a scene that never changes.

This old gent

Always sits at the same seat

And eats the same meal.

Perhaps it’s just habit,

A comfort.

A certain contentment.

“Who are you waiting for?”

Actually, I’ve never asked him.

I’ve only imagined it.

In one restaurant,

There are many seats.

And each seat has a story.

It starts when the guest arrives,

And it ends when they leave.

From the past

To the present

To the future,

We’re always here,

Waiting for you to walk into this scene...

Tagline: Always Leaving You a Seat of Contentment

Slogan: Thoughtfully Reserving Your Contentment

More Entries from Script in Film Craft

24 items

Grand Prix Cannes Lions
THE WISH

Direction

THE WISH

PENNY, SERVICEPLAN

(opens in a new tab)

More Entries from OGILVY TAIWAN

24 items

Silver Cannes Lions
UNI-FORM

Promotional Item Design

UNI-FORM

VOGUE, OGILVY TAIWAN

(opens in a new tab)