A Hollywood film trailer portrays dramatic moments from the life of a famous British inventor, played by actor Domhnall Gleeson. Spanning the whole of his life and career we see him equip Ernest Shackleton (played by Dominic West) and his entire expedition to the South Pole, design protective clothing for young soldiers in the WW1 trenches, whilst glimpsing his homelife with wife Sienna Miller and a dangerous romantic interest with one of the first ever British female aviators (played by Lily James). Based on the true life story of this historic Briton, the pace and glamour of the production lets audiences glimpse the influence he had on exploration, war, and British society, leaving them hoping to see the full film.

A very different task than the crew had faced before: Rather than make a star-studded feature which could then be edited into a trailer, this challenge was to condense every single crew member’s same level of effort, planning and skill they’d give a full feature (normally over months of filming across multiple locations on a larger budget) into one week on one location filming ONLY the elements needed for a 3 min trailer. In advance, they needed an acute sense of what would become the most powerful excerpts without the comfort of edit options later, the creativity to make maximum use of a single location to represent numerous decades, continents and weathers, and to enable an A-List cast to believably deliver powerful performances for key scenes without any context or warm-up. All for about a tenth of the budget expert commentators publicly estimated it at.