Burberry’s 2020 Festive film is evocative of the tumultuous year that we have all had to endure and follows as a group of friends brave the elements and navigate through adversity together; illustrated by large blocks of ice falling from the sky. The viewer is transported from the everyday to the extraordinary, allowing them to explore a new fantasy. It is a celebration of community, creativity and the voices of the future in a unified world. Exploring the freedom to go beyond; the dream-like visuals illustrate the importance of working together and supporting one another throughout these unprecedented times. It highlights how empowering it can be to embrace everyday life, with all its ups and downs and continue to search for positives even when the outlook appears bleak. The film’s spirit of youth breeds hope, freedom and curiosity, with an energy of pure joy and optimism for the future.

Burberry’s history of supporting its communities and championing the freedom obtained through pushing boundaries is rooted in the altruism of its founder Thomas Burberry. Whether through equipping intrepid explorers such as Sir Ernest Shackleton and Betty Kirby-Green for journeys into the unknown, innovating protective fabrics, or supporting local communities. This is the foundational purpose that runs through everything we do as a brand in order to inspire future generations and create tomorrow’s heritage. This multifaceted campaign epitomises this brand purpose by continuing to support these communities in modern times, through actions as well as words. By not only supporting creative communities in times of need, but also tangibly ensuring youth organisations can quite literally keep their lights on and positively affect the lives of tens of thousands of young people across the world – encouraging the voices of tomorrow, enabling them to achieve their dreams and build a better future.