The idea was simply to demonstrate the ever-watching quality of the Panasonic CCTV cameras in person to the consumers. So, we created innovate 3D sculpted posters of security personnel. These portraits were then engraved in reverse to help create the magical movement of their heads, up to 180-degree sideways as well as upwards and downwards. Thus mimicking what the CCTV cameras did in reality.

We created the simple yet innovate 3D sculpted posters of security personnel. These portraits were then engraved in reverse to help create the magical movement of their heads, up to 180-degree sideways as well as upwards and downwards. put these uncommon posters in malls with high footfalls in major metros across the country. Due to the interactive nature of these posters, they delivered the messages loud and clear through this simple and effective piece of communication.

The campaign garnered over 200 thousand interactions, the consumers spent 300% percent more time, compared to normal posters.

There was a sharp spike of 32% in inquiries and a 12% jump in sales, thus making Panasonic CCTV cameras one of the top recalled brands.

The promotional activity literally moved the consumers to drive home the product benefit of the range of CCTV cameras.

In a country like India anything that is human and interactive, tend to attract a lot more eyeballs. And that is exactly what we did. The discerning consumer in India was inundated with choices that obfuscated the real purpose of CCTV cameras; that of deterrence. To get the attention of the consumers, predominantly from the metros of the country, we had to literally draw their attention towards the cameras, by literally following their every move. For this consumer, often, the proof is in the pudding, and we found the way to demonstrate the ability of these CCTV cameras effectively.

Panasonic CCTV cameras are one of the top brands in the category.

With their strong lineage and hi-tech credentials, they constantly have to keep doing out-of-the-box communication to ensure top recall in a competitive place like India.