This is the story of 28-year-old Pooja who uses Facebook to find people who had lost their other jobs, who she keeps hiring, even though she doesn’t need them, through the hardest months of 2020, at great personal cost and how those people come together and come through for her, using Facebook to tell the world about the selflessness of Pooja and save her shop. The opening sets up both the gravity & the largeness of what Pooja is trying to accomplish. She isn’t a mega-rich business owner. But she believes she can do some good, even if it means stretching herself and her resources that get much thinner and she goes all in. It’s this selflessness even in the face of adversity and even at the cost of losing a lot is what sets up the story for the viewer.

Diwali, the ultimate festival of prosperity upon us, we knew we had an opportunity to tell an extraordinary story that spoke to the moment. After all, 2020 and prosperity simply don’t sit well together. So, the plan was to bring alive the old maxim that ‘prosperity too grows only when we share it with others.’ What better time to inspire people to do so than the current difficult one we all find ourselves in the midst of.

The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good. And brought to life the Indian truism that prosperity too grows only when shared with others.