In support to international LGBT+ pride day, Coca-Cola designed a limited edition can. A red Coke can with orange Fanta inside, featuring the message: “That Coke is a Fanta. So what?” A special can that ignores labels, challenges prejudice and empowers people. Showing that there’s nothing wrong about a Coke being a Fanta. The iconic cans carrying this simple message were intentionally designed to become a statement for the fight against prejudice.

With Coca-Cola owning both brands, we had the best-case scenario. We created special iconic red Coca-Cola cans with the message printed on the surface: “This Coke is a Fanta. So, what?”. By the end we had the final product, a Coke with Fanta inside. What started as a can design quickly became a symbol, taking over social media, then being a huge success at the Brazilian Carnival, with people making their own DIY Coca /Fanta bottles and even costumes.

- 1 Billion media impressions for a local market idea, with 0 U$ media spent.

- Google search bar is one of the best thermometer of pop culture in Brazil and we changed it without media spent, only organic reach and engagement. If you searched “Essa Coca É Fanta” on Google in the past, the first thing that pops up on search was homophobic memes, all related to homophobic words. Now, “Essa Coca é Fanta” is related to empowerment and pride terms.

- Biggest search on Google history for the term

“That Coke is a Fanta”.

- Inspired knock off merchandising such as t-shirts, mugs and even cell phone covers.

- “Cokes that are Fantas” inspired hundreds of costume designs, among the most popular during Carnival

- Trending topic on Twitter.

- The can changed a Homophobic expression into a empowering statement.

The world is full of homophobic expressions such as “He plays for the other team” or “He is a pillow bitter”. In Brazil, one of the most famous expressions is “Essa Coca é Fanta” which in English means: “That Coke is a Fanta”. For years, this expression was used to make fun of the LGBT+ community in the country. Hundreds of pejorative memes were created and even songs, all with the discriminatory intentions. This is no light joke in a country with a terrible record on homophobic crimes. It was time for us to do something about that.