Create a fun and memorable brand that would appeal to families with children in a creative way.

Design interesting packaging for a product format that is well known but has never been released by an Icelandic company.

Create a buzz and a broad interest among the target audience.

The product is a Freeze-at-home product that is squeezed out of the packaging after you cut it open.

The Freeze-at-home segment accounts for about 15% of the icecream market. We were faced with an international competitor that has ruled this segment for almost two decades. The competitors identity is very naive and appeals to a very young market. Our task was to differentiate our brand from the competition, make it more exciting and appealing by personalising the packaging.

Therefore our solution was to illustrate the packaging with characters — Zombies — so that the consumer would literally be eating the characters brain. A solution which fits the product format perfectly.

Additionally Zomb–ís is a play on words in icelandic where the word "ís" stands for ice.

The product created a buzz in the media and social media as well as visibility and standout in shelves. The user was also impressed to be able to squeeze the brain out of the packaging and play with the remains afterwards.

Furthermore each one of the 24 zombies has a name, a brief obituary and a surprisingly tasty and colorful brain — strawberry, raspberry or pistachio flavoured. Those who dare to taste the slimy details, are never quite the same afterwards.

The client, Kjörís, is a family business that has been manufacturing ice cream for almost 50 years and is currently the market leader in Iceland.

Their primary target audience is families with children and their aim is to provide high quality products at affordable prices.

The total marketing budget for this product was €17.000.