Every year in March there is a cancer awareness program in Iceland aimed at men called "Mottumars", similar to the "Movember" month.

This year a stellar cast of icelandic actors dance their asses off to promote colon cancer awareness.

Among the actors participating are Ingvar E. Sigurðsson (K-19: The Widowmaker, Everest), Ólafur Darri Ólafsson (True Detective, Banshee, The Secret Life of Walter Mitty, Contraband), Gísli Örn Garðarsson (Prince of Persia: The Sands of Time), Benedikt Erlingsson (Of Horses and Men), Þorsteinn Bachmann (The Deep, Life in a Fishbowl), Helgi Björnsson (Reykjavík Whale Watching Massacre) and many more.

The song "Hossa Hossa" is a hit song by the icelandic band Amabadama, the title translates to "Bounce Bounce".

The Icelandic cancer society raises awareness for cancer and collects donations for cancer research the whole year round. This work peaks in October (Pink Ribbon, for women's cancer) and March (Moustache March, for men's cancer). This year the focus was on colon cancer. With a very limited budget, the Icelandic cancer society relies on support from the public to run it´s operation.