Cannes Lions
WCRS, London / BORN FREE FOUNDATION / 2018
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To highlight that orcas can legally be kept in tanks just 12m wide by 4m high, we turned a series of digital posters into virtual tanks on World Orca Day.
People could free the orca in each tank by texting a donation to the Born Free Foundation. A bespoke ‘Thank You’ message was displayed each time one was released. It then swam to freedom through other digital sites across the country.
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