Cannes Lions

E-PLUS

BBDO INTERONE , Hamburg / E-PLUS / 2003

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Description

E-Plus unveils an online product specially created for younger users – it is the first mobile communications provider in Germany to do so. The design displays an eye for detail, with a host of playful elements, the site is clearly laid out and easy to navigate. Multimedia elements are used sensibly and only where appropriate, so as not to impinge on the site’s performance. Downloads are updated frequently (games for mobiles, ringtones and logos), specially selected and edited content as well as community and club features live up to the high standards of young users. This target group is interested in and respects associated partners such as MTV, Giga and uboot. E-Plus Unlimited – the most exciting PG portal around.

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