Cannes Lions

KSS - Aurora

BPN ISTANBUL, Istanbul / TURKCELL / 2018

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Overview

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Credits

Overview

Description

We planned a corporate social responsibility campaign for to make people aware of the blind and deaf people.

We managed a video campaign that is targeting to reach the mass audience.

The main idea was to make the people experience the interactive video as a blind or deaf.

Execution

The implementation was made in mobile video networks as an interactive video.

It was a media first partnership for Aurora and Turkcell which has tracked via MOAT.

People was communicated to understand the situation of the blind and the deaf.

There was a media mix to reach the people.

The main channel was mobile.

For this partnership we used mobile interactive videos to engage with healthy people for to make them understand how or what a blind or deaf person feels while they are consuming a simple content an how difficult their life is.

It was a 15 days long campaign.

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