The big idea was to have girls make their mark on New York Fashion Week using code.

We partnered with designer Zac Posen to create the LED Dress — a gorgeous dress outfitted with 200 LED lights.

The LED Dress was controlled by girls, via an introductory coding project. There, they could create different designs that would come to life on the LED Dress.

The LED Dress debuted at ZAC Zac Posen’s runway show at New York Fashion Week, worn by supermodel Coco Rocha. Afterwards, Lupita Nyong'o donned the LED Dress for a Star Wars premiere event and a Daily Show appearance.

The LED Dress debuted at ZAC Zac Posen’s runway show at New York Fashion Week, worn by supermodel Coco Rocha. Afterwards, Lupita Nyong'o donned the LED Dress for a Star Wars premiere event and a Daily Show appearance.

The LED Dress coding project went live on the Made with Code website on September 2nd, and is still running currently.

LED Dress was a huge success in motivating girls with an interest in fashion to experience code for the first time. Our partnership with Zac Posen x New York Fashion Week generated over 240 million earned media impressions, including shout-outs from New York Times, Mashable, and Teen Vogue.

Our influencer partnerships fueled massive exposure on social, helping us generate 70MM potential social impressions and ultimately a 21% increase in followers on Instagram.

We attracted 800K unique visitors to our site to try their hand in code, and in the end girls each spent over 16 minutes on our project.

Our objective was to create a project that merged code and fashion in a big cultural way to attract the attention of teen girls throughout the country, and we managed to do just that.