There were no restrictions or regulations imposed by TV stations, broadcasting companies, government or any other regulating body for this event.

The campaign generated early buzz online. A short film outlined the building of the robot and the technology behind the event. Custom Nick LeGrande baseball cards and filmed well-wishes from Major Leaguer Baseball players helped build social buzz and drove followers to a real-time site leading up to Nick’s historic toss.

The pitch was broadcast live to millions of viewers.

Nick’s entire journey was captured in a short film and shared via Google’s owned media and social platforms, and served up as primary content on Google Fiber’s “Why Speed Matters” site experience.

Nick’s feat captured everyone’s imagination. With zero paid media, Comcast SportsNet broadcasted the pitch live and nearly every major national media outlet picked up the story, including Good Morning America, The Today Show, ESPN, USAToday, The New York Times, AP, Mashable, Huffington Post, Sports Illustrated, Yahoo!, CNET and Fast Company.

The hashtag, #nicksfirstpitch, became a trending topic within the first 24 hours, garnering 7 million Twitter impressions with the effort, ultimately capturing 400+ million total media impressions (with an estimated media value of $3.2 million).

But, most importantly, it raised awareness of Nick’s plight and spawned a series of blood drives. After a global search, Nick was connected with a bone marrow donor match just months after his historic pitch.

Today, just a year after Nick’s ordeal began, his story continues to inspire. ESPN is filming a documentary about his journey and this spring he will be throwing out the commemorative first pitch at a KC Royals game. But this time we’re happy to report, Nick will be there live. And healthy.