Cannes Lions

PS FC - World's Biggest Football Club

180 AMSTERDAM, Amsterdam / SONY / 2016

Presentation Image

Overview

Entries

Credits

Overview

Description

PlayStation is the main partner of the UEFA Champions League. ?A tournament that boasts some of the biggest clubs. But with 31 million players worldwide, PlayStation F.C. is really the world’s biggest club. And they’re constantly looking to recruit new players. So, we went to where the players actually are - football bars.

Hundreds of real PS4 players signed the official PlayStation F.C. shirt designed in collaboration with Adidas. Then, the framed shirts were hung in bars in Amsterdam during Champions League games, right next to all the other biggest, most popular football club shirts.

Similar Campaigns

12 items

1 Cannes Lions Award
The Canon Gig App

UNCLE GREY, Copenhagen

The Canon Gig App

2016, CANON

(opens in a new tab)