Cannes Lions
180 AMSTERDAM, Amsterdam / SONY / 2016
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PlayStation is the main partner of the UEFA Champions League. ?A tournament that boasts some of the biggest clubs. But with 31 million players worldwide, PlayStation F.C. is really the world’s biggest club. And they’re constantly looking to recruit new players. So, we went to where the players actually are - football bars.
Hundreds of real PS4 players signed the official PlayStation F.C. shirt designed in collaboration with Adidas. Then, the framed shirts were hung in bars in Amsterdam during Champions League games, right next to all the other biggest, most popular football club shirts.
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