Film > TV & Cinema Film

THE SEARCH

BMF, Sydney / undefined / 2014

Awards:

Silver Cannes Lions
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Case Film
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Overview

Credits

OVERVIEW

BriefExplanation

Men have always searched the fridge. Time and time again they return to peek inside in the hope they’ll find what they’re looking for.

The television commercial shows a man on this same unending search until he finds Lionel Richie inside his fridge pouring a beer. As Lionel pours the beer he sings his iconic song ‘Hello’ to tell the message men have finally found what they’re looking for – a device to pour draught beer at home called Tap King.

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