The campaign was designed to sell handsets and services during the critical Q4 shopping period. The microsite and ads let users find the perfect handset, reinforce the TELUS brand and make purchases easy. An XML back-end integrated the site into the TELUS product library for quick updates, product image/price changes. All information was 100% accurate and fully integrated with the ads and retail sales offers. Ads targeted specific groups on specific sites - and drove traffic to a number of product gateways in the site - these were monitored and tuned throughout the campaign. And it has 3D fish!Judges: better to watch in Firefox