Design > Packaging Design
RAISON PURE DESIGN GROUP, Paris / L'OREAL / 2009
Awards:
Overview
Credits
BriefExplanation
The brief was to find a structural surprising register for a very creative universe such as Viktor&Rolf, for the Antidote and FlowerBomb perfumes.
ClientBriefOrObjective
The key objective was to surprise and to continue the philosphy of astonishment of the brand marketing.
The agency had to create a formal register for a promotional product.
Effectiveness
The product was a great success, especially with press. Journalists loved this totally atypical object.
The TrongBox also received a prize on the industrial "Formes de luxe" awards of Monaco.
Execution
The agency decided to push the concept of secret till the end by creating a strong box in metal with a real closing system and a key. The plus side of the agency was the capacity to give a real technical solution for production.This creation is a part of the three years collaboration between the agency and the brand which share the same touch of craziness.
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