The "Agencia Regional de Recaudación" is a small part of the Treasury office of Murcia. The Treasury office deals with contributors money, and at the end of each year needs to make its accounts public.They needed a small book that complied all there accounts, and at the same time captivated people to read it.

Our biggest challenge was to create an attractive book that deals withnumerous charts, graphs and technical information all related to one issue,money. The objective was to give the content of the book an attractive andplayful look, where the information is read easily and the viewer does notfeel overwhelmed with data.

The initial reaction was of surprise and nostalgia. In a market place so specialized, the piggy bank was able to transmit itscontent in a friendly manner where normally the issue of money tends to beof a serious nature.The books primary goal is to be read and our concept, right through toproduction, greatly enhanced the books ability to communicate with its targetaudience.

In Spain we are in a crucial moment of economical crisis, hence our concept was "SAVE" which lead to the classic PIGGY BANK icon.We created our very own piggy bank where the book was concealed inside.This meant that our target audience had to break open the piggy bank to see the book and hence see how the year had turned out money wise.