Print and Publishing > Innovation in Print & Publishing

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AFRICA, Sao Paulo / AB INBEV / 2018

Awards:

Grand Prix Cannes Lions
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Overview

Credits

OVERVIEW

EntrySummary

Budweiser is one of the few brands that has truly become part of pop culture, and this started when the brand's reputation grew stronger within the alternative music community, with magazines referring to Budweiser as "the alternative beer”.

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24 items

Grand Prix Cannes Lions
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AB INBEV, AFRICA

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Gold Cannes Lions
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SLIDE

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HEROES

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SEX AND DRUGS

Leisure

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BOLD MAN

Leisure

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DEATHS

Leisure

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IKEA PEE AD

Innovative Use of Print

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ECCE HOMO

Food & Drink

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BRAZIL

Food & Drink

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BOAT

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HEMINGWAY

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LINCOLN

Other FMCG

LINCOLN

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ALI

Other FMCG

ALI

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EARHART

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THE REMARKABLE EDITH

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THE REMARKABLE LISE

Other FMCG

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THE REMARKABLE KATHERINE

Other FMCG

THE REMARKABLE KATHERINE

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TRAIN

Consumer Durables

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LEGO, GREY MENA

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PLANE

Consumer Durables

PLANE

LEGO, GREY MENA

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24 items

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SLIDE

Food & Drink

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#GOEQUAL

Launch / Re-launch

#GOEQUAL

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THE DEBUT

Content Placement

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Design-driven Effectiveness

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SURPRISE COLLECTION

Best use or integration of offline media such as print, outdoor etc

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SCHOOL ZONE RADIO

Use of Radio as a Medium

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PAY PER BEER

Use of TV & Other Screens

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JUDGEABLE COVERS COLLECTION

Commercial Publications

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Talent: Sports

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Data Visualisation

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Use of Audio Technology

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Innovative Use of Print

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Web Service/App

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Charities, Public Health & Safety, Public Awareness Messages

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Small Scale Special Solutions

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