Every beer company can sponsor sports championships.

But only Budweiser has a true relationship with great legends of sports. Big stars like Michael Jordan, David Beckham, Antoine Griezmann have chosen Budweiser, regardless of sponsorship deals.

We discovered many pictures of athletes drinking Budweiser while they were celebrating their most important victories. They could celebrate with the world’s finest champagnes, but they chose Budweiser instead.

We’ve studied the sports fans journey and found the best places and opportunities to reach them before, during and after important matches. Inviting people to google the tag words and discover that legends of sports choose Bud.

With a wide range of geolocated data, we could link Bud's history in Sports with their fans in a natural way, being able to organically direct people to each desired result/picture.

With a simple print ad, we could make our audience organically search for tags on Google that resulted in pictures where Bud was the beer of choice of many sports legends.