Radio and Audio > Medium

PARKING RADIO

AFRICA, Sao Paulo / FMA BRASIL INSURANCE / 2015

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language
Case Film

Overview

Credits

Overview

BriefExplanation

Small parking accidents cause a lot of trouble to Insurance companies. Parking sensors help, but in Brazil few cars have them. So we created a special radio project: When a driver approached a parking space, he’d see a sign telling him to tune into a specific dial. As the car moved, proximity sensors installed in the parking space would trigger a short-range fm transmitter to start sending beeps through the radio to guide that driver. When the car stopped, an ending message would be played saying that they could always count on FMA Brasil Insurance to care for his car.

ScriptInEnglish

MUSIC: GUITAR

ANNCR: There you go! You’re car is now perfectly parked, safe and sound. Always count on FMA Brasil Insurance to protect your car. Even when you’re parking. www.fmaseguros.com.br

ScriptInOriginalLanguage

MUSIC: GUITAR

ANNCR: Pronto. Seu carro está perfeitamente estacionado, são e salvo. Conte sempre com a FMA Brasil Insurance para proteger seu carro. Até na hora de estacionar. www.fmaseguros.com.br

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