In 2015, over 6 thousand Brazilian children were run over near their schools.

It is common for children to walk around distracted. And that's exactly why drivers should pay twice as much attention in these areas. Since they don't, we decided to interfere. So, we’ve developed a new device capable of interfering in the signal of São Paulo’s main radio stations to broadcast a warning message from students. We installed it in the schools with highest accident rates, and activated the transmissions during school start and end times. Any car within 1km would get the message through the radio, and the drivers would hear a lullaby sung by students alerting them that they were driving near schools and should be even more careful.

Children: Beep, beep, beep.

Drive carefully.

Pay attention, there are kids around here.

Ha-ha- ha.

Please slow down.

Or you might end up hurting one of us.

Announcer: Can you hear these kids? That’s because you’re near a school.

Please, slow down. A message from Suzuki.

Translator’s note: The lyrics of this lullaby rhyme in Portuguese, but unfortunately, the rhymes are lost when translated.