Outdoor > Billboards: Sectors
COSSETTE, Toronto / MCDONALD'S / 2018
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Overview
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BriefExplanation
EntrySummary
McDonald’s is one of the most recognizable and consistent brands in the world. But everywhere you go, from major cities to small towns, you’ll find signs directing you to the nearest McDonald’s that are surprisingly inconsistent. Our objective was to unify the design of these signs to be used anywhere.
Translation
Next exit.
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