Print and Publishing > Print: Sectors
MULLENLOWE SSP3, Bogota / HYUNDAI / 2019
Awards:
Overview
Credits
Cultural/Context information for the jury
Every day, more people are involved in car accidents for texting while driving. To make drivers aware of this issue, we decided to use one of the most common elements when it comes to writing: emojis. But we wanted to use them in a different way. We used emojis in an abstract way to depict how they would look at 69, 85, 43 and 76 km/h, to prove that texting and driving at the same time just doesn’t make sense.
More Entries from Automotive in Print and Publishing
24 items
More Entries from MULLENLOWE SSP3
24 items