Industry Craft > Art Direction
VMLY&R SOUTH AFRICA, Johannesburg / CANCER DOJO / 2021
Overview
Credits
Cultural / Context information for the jury
When facing cancer, most patients are rendered helpless, at the mercy of this debilitating disease, and are unable to play a role in their own healing.
Cancer Dojo, a cancer support organisation, wants to change this. Cancer Dojo pioneers the use of a creative visual methodology called Psychoneuroimmunology – the effect of the mind on health & resistance to disease.
“Psychoneuroimmunology-based intervention has proven to increase immune markers and quality of life.” – Clinical Trial on Acute Lymphoblastic Leukaemia Patients
We merged the ancient Buddhist meditative practice of sand mandalas with the science of Psychoneuroimmunology to create a tool that helps cancer patients visualise their healing.
Tell the jury about the art direction.
The symmetrically designed posters delicately illustrate healthy representations of the human brain, breasts and lungs. The circular nature and repeated patterns create a meditative effect similar to the ancient Buddhist sand mandalas they are based on.
The mandalas’ intricate black and white linework allows for cancer patients to interact with it by adding colour and energy into the very parts of their bodies they need to heal.
The colouring process done by each patient means that every poster takes on a life of its own and becomes a one of a kind artwork.
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