Film > Online Film: Sectors

A FLAMMABLE PLANET

NOMINT, London / WORLD WILDLIFE FUND (WWF) / 2023

CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film

In “A Flammable Planet”, as in real life, a menacing and remorseless fire consumes and destroys everything.

The stop-motion film, used real fire to tell the story of the devastating effects of wildfires on our increasingly flammable planet. We used the naturally destructive properties of fire to create a direct visual metaphor between our increasingly flammable planet and the animated environment.

Background:

WWF asked us to create a film to help raise awareness about catastrophic wildfires, which are increasing in intensity and frequency every year, wreaking havoc on people, nature and climate. WWF needed an emotional, evergreen film that would stand out and call for urgent action to stop the vicious cycle of wildfires and climate change.

We combined real fire with a flammable set, props, and puppet. We wanted the process of making the film to reflect the issue we were communicating, and have the physical jeopardy of the shoot carry over to the viewer. Stop-motion and fire don't mix. We struggled for months to find a way to use the natural properties of real fire in a way that conveys the devastation of wildfires.

Describe the Impact:

The film launched on the first day of COP27. It will run online indefinitely.

During the 12 days of COP27 the film went viral reaching 14M+ viewers.

Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?

From the Amazon to the Arctic, wildfires around the world are increasing in frequency and intensity every year, causing severe long-term problems for the health of the planet and people. Climate change and wildfires mutually reinforce each other, and the fires burning today in many parts of the world are bigger, more intense, and last longer than ever before.

More Entries from Not-for-profit / Charity / Government in Film

24 items

Grand Prix Cannes Lions
RELAX, IT'S IPHONE – R.I.P. LEON

Consumer Goods

RELAX, IT'S IPHONE – R.I.P. LEON

APPLE, APPLE

(opens in a new tab)

More Entries from NOMINT

18 items

Silver Cannes Lions
CAN'T NEGOTIATE THE MELTING POINT OF ICE

Production Design / Art Direction

CAN'T NEGOTIATE THE MELTING POINT OF ICE

WORLD WILDLIFE FUND (WWF), NOMINT

(opens in a new tab)