Owls who shoot lasers from their eyes, giant and tiny robins balancing on blackcurrants, sunglasses-wearing rabbits with mustaches and a girl riding a small hedgehog riding a larger hedgehog. Welcome to the wonderful new world of Ribena!

The agency's first work for Ribena since being appointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of ready-to-drink flavours.

The work includes the new line “You can’t get any more Ribenary”, which research highlighted as the only way to truly describe the unique, bold taste of Ribena - Britain’s Number 1 Drink Now Juice Drink.

Live action, 3d animation, 2d animation