Film > Viral Film

CAN'T NEGOTIATE THE MELTING POINT OF ICE

NOMINT, London / WORLD WILDLIFE FUND (WWF) / 2022

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Case Film

Overview

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Overview

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We follow the story of a young polar bear which realises that her surroundings are melting away. She tries to escape while the whole planet feels the effects of a rapidly melting Arctic.

Cultural / Context information for the jury

The campaign launched on the first day of COP26 to add to the global pressure to world leaders during the COP26 negotiations.

The world’s leaders were gathering to COP26 to negotiate their exact targets but in the meantime Arctic ice is melting and it will continue to melt until there is no ice left.

We can't negotiate the melting point of ice.

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