We follow the story of a young polar bear which realises that her surroundings are melting away. She tries to escape while the whole planet feels the effects of a rapidly melting Arctic.

The campaign launched on the first day of COP26 to add to the global pressure to world leaders during the COP26 negotiations.

The world’s leaders were gathering to COP26 to negotiate their exact targets but in the meantime Arctic ice is melting and it will continue to melt until there is no ice left.

We can't negotiate the melting point of ice.

After a year of R&D, we used an innovative combination of 3D-Printing, Mould-Making, and Ice-sculpting to create 500 unique polar bear ice-sculptures that were then used to create the stop-motion animation. More than 1000 litres of ice were used to create the polar bear sculptures and environment.

The first-of-its-kind film was created entirely in-camera, using only, real, melting ice.

The medium itself, as well as the process of making the film, reflected the message we were trying to communicate and made the production of the film particularly hard, as with every melted sculpture and ruined shot, we were being reminded of the devastating issue at hand and how easy it is to underestimate it.