This work was designed to enhance the music experience on the large screen. Set on the future city, “neo Shibuya,” this is a super high-definition world created with the 3DCG software, houdini. The plethora of art work that captures the world of the song by the unknown illustrators fill the billboard in the music video with meticulous details that can only be appreciated on a large screen.

The bug expression throughout the city was created using original plugins which pixelates the color data, creating a unique bug/glitch expression. Two minutes and ten seconds into the video is where we see the 360-degree scan of Shibuya which was converted into a point cloud format then combined with illustration and CG.

Ado is one of the top artists who started in Nico-Nico Doga. Her song, “Ussewa,” which she released in 2020 became a social phenomenon recording 180million views on YouTube. The only thing the fans know about Ado is that she’s an 18-year-old female artist and the one illustration profile. Her real name, feature, and background remains a mystery.

Her latest hit, “Yoru No Piero(The Night Clown)” is a story of a girl who is on a journey to discover her own identity, caught between the real and digital worlds. Set in neo-Shibuya, Tokyo, the billboards that light up the global cities of NY, Paris, Shanghai, etc., have become the canvas for the many young unknown artists.

The story captures the internal struggle of Ado herself who suddenly became the social darling in the physical world with her song and visuals plastered on the billboards all over the city.

Because it focuses on the new possibilities of a ‘display,’ essential in this age where we enjoy music through sound and image by creating a super high-definition digital world for the large screen in the pursuit to evolve the music experience from ‘PLAY MUSIC’ to ‘DISPLAY MUSIC.’