Health and Wellness > Consumer Products Promotion
PARADAIS DDB, Guayaquil / FASTFARMA / 2022
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Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
Article 7, subsection B of the Ecuadorian Regulation on Medicines Advertisement states that all medicine-related communication must be in Spanish only, using clear language that does not create confusion for consumers.
Describe the target audience and why your work is relevant to them.
Quichua speakers from isolated indigenous communities that use plants' natural properties (Ancestral Medicine) as their only treatment. ??
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