Social and Influencer > Online Ads (B categories)
AVOID ABUSE
HARRISONHUMAN BATES, Johannesburg / POWA (PEOPLE OPPOSING WOMEN ABUSE) / 2003
Awards:
Gold Cannes Lions
Overview
Credits
Overview
CampaignDescription
The banner is produced on behalf of POWA - People Opposing Women Abuse. It is targeted at the wider public, among whom are both abusers and the abused. It works primarily on the idea that domestic abuse is a question of power and control; putting the user in the position of the abuser. Its solution is that there is a way out for abuse victims and that they need not live in fear.
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