Social and Influencer > Websites (A categories)
FANTA
OGILVY DENMARK, Copenhagen / COCA-COLA / 2003
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Overview
Credits
Overview
CampaignDescription
Coca Cola Company was to launch their new Fanta Flavor - Fanta Shokata - on the Danish market. The target was the 15 to 22 year olds and the budget was small. Besides a television and in-store campaign, we created this website where the consumers could make, view and send funny Bollywood/Fanta movies. Especially the part where the consumers could mail each other self-made film was a great success.
The result of this web campaign was shocking. During the campaign period the site had app. 45.000 users per day which made Fanta.dk the third most visited Coca Cola Company Worldwide site - even more visited than www.cocacola.com!
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