Social and Influencer > Websites (A categories)
NIKE GODDESS
R/GA, New York / NIKE / 2003
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Overview
CampaignDescription
NIKEGODDESS.COM is a destination that brings together NIKE’s premium products for active women. The ecommerce experience is built entirely in Flash, allowing customers to interact with products in new ways and creating a site that appears to be in continual motion.
The unique online shopping experience is designed to engage customers - so products can be rotated, allowing multiple angles including the front and back views simultaneously and shows apparel on athletes participating in various fitness activities. NIKEgoddess.com is divided into the fitness categories of run, train, yoga and active, making navigation easy and the information remains fresh with monthly updates.
One of the unique features on NIKEgoddess.com is the Wish Box, a much more interactive version of a wish list. It features drag and drop functionality, encouraging women to create a virtual closet filled with thumbnail images of their favourite items. The Box can then be emailed, printed or saved for easy reference.
Additional site features include, Answer Girls, a 24/7 online shopping expert and a give back section called NIKEgo e-cards, where for each card sent $1 dollar is donated to after school programs to get girls moving.
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