Social and Influencer > Websites (A categories)

AXE

BARTLE BOGLE HEGARTY, New York / UNILEVER / 2003

Awards:

Silver Cannes Lions
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Credits

Overview

CampaignDescription

The Axe promotional site was a fun way for Unilever to introduce its new deodorant body spray to its target audience males (16-21). This website provides hyperbolic examples of how the "axe effect" will enhance the wearers desirability to the opposite sex.

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