Social and Influencer > Online Ads (B categories)
PEN
ATMOSPHERE BBDO, New York / GENERAL ELECTRIC / 2003
Awards:
Silver Cannes Lions
Overview
Credits
Overview
CampaignDescription
Synopsis: Extend the notion that "every great idea begins within the ad unit and then send their creation to a friend.Objectives: Position GE as being on the leading edge of technology and innovation, while enhancing audience perceptions of GE.Target: General adults 18-49. Emphasis on targeting investors, customers, employees, stockholders, and relevant business customers.
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