Social and Influencer > Other (C Categories)
CHOICES
PUBLICIS, London / DEPAUL / 2003
Awards:
Overview
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OVERVIEW
CampaignDescription
A two minute interactive ad for homeless charity The Depaul Trust which had four possible story lines.
Throughout the ad you could make choices for a teenager as he struggled to deal with domestic violence, and the resulting downward spiral into homelessness. The choices were made in real time by pushing a button your TV remote control. In making these choices it soon became clear that avoiding a life on the streets is more difficult than you think. At the end you could enter a micro-site to find out more about the charity and make an instant donation.
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