FedEx tagline is always on time. This gives us an insight to use radio spots as a media to show that time and distance are crucial for our services.

We achieve 13.7% of click trough on banners at digital radios, resulting a high engagement with the target.

We create radio spots to be aired exclusively at digital radios. We used the binaural technology to show the package approaching its destination on the radio spots. We also choose important “products” to emphasize the desire to know where the package is using the tracking system.

FedEx needs to improve its awareness with teenagers and achievers. This is a target that spends a lot of time in front of computer listening music in digital radio stations and buying online. Another trait is that they always want to have their products as soon as possible. So, we created radio spots with a special technology that incites the audience to find out where the FedEx package is.