On this activation, we were targeting retailers and dealers who work with music products. At the same time, they have clients that enjoy music and look for a good product, but don’t necessarily have much money to purchase costlier brands.

We came up with the battle concept to show music at war against the noises of your everyday routine. We invited an artist to create two paintings, one of them with an orchestra fighting a construction site and the other showing rap singers fighting hospital noises.

But we didn’t stop there; we packaged the paintings printed in canvas inside a document tube and send them to retailers and dealers with an invitation for them to join our army against the routine.

We came up with the battle concept to show music at war against noises of your everyday routine. We invited an artist to create a set of paintings and we send them printed in canvas inside a document tube as an artwork to retailers and dealers, with an invitation for them to join our army against the routine.

The work was very successful with our dealers and retailers. The number of sales amongst the PopClik’s partners increased and the campaign also brought new clients to work with the brand.

With the Popclik Battle Direct Mail, we engaged 2 audiences, dealers and distributors that already work with the brand and new leads.

The main result was with new leads, as 4 new distributors contacted Popclik about it’s products and by the time of the entry 1 new distributor had been setup. The direct marketing piece working as the first point of connection between the brand and the reseller.

PopClik is a new brand in the U.S. and Latin America that offers high quality headphones and speakers at reasonable prices. We were challenged to create a campaign mainly for young people that showcased the superior sound of the PopClik product, and reinforce this communication with retailers as well as dealers, and invite them to fight against the routine.