The big challenge was to show that a headphone is not only for a particular moment, but its an accessory that can be useful in your everyday life, it makes you feel better and brightens up your mood.

PopClik is a new brand of headphones in U.S and South America. They wanted to launch their brand with a modern look, to target young people.

We came up with the idea that, when you put on your headphones, you get out of all the problems you have in your life, and you get in a particular world. Where only you and the best music live.

More than a Headphone poster Campaign, the pieces brought personality to the brand and it helped get in the U.S and South America market with a fresh look.